Setting up a brand takes a lot of time and attention. A lot of research needs to be done to market a brand as effectively as possible. But what you mustn't forget is that once a brand is successful on the market, this success can quickly disappear. Trends are the most important factor here. If you don't go along with them, your brand can quickly lose its relevance. Below are the trends for 2022 that you can take into account as a company.

Due to many shortages and delivery problems, consumers are forced to look for alternatives in order to still be able to buy products. They look for a comparable product. Consumers are discovering other ways of shopping that they may find more convenient. This has a major impact on customer loyalty.

The coronavirus crisis has had a major impact on society. As social interactions have become much less frequent, people have started to spend more time on themselves and their personal growth. As a company, it is wise to take this into account and tailor your products and/or services to the idea of personal growth.

Consumers and companies are increasingly concerned with reducing CO2 emissions and sustainability in general. Because consumers are increasingly concerned with this, it is important that companies offer products that are produced in a responsible manner. In addition, it is advisable to inform consumers as well as possible about how the products or services are created. Mentioning the origin of the product or raw materials can be an important factor in this.

Older generations are increasingly confident in technology and are spending more time online. Not only for purchases, but also increasingly to manage their affairs, such as finances and contacting their contacts. As a company, it is important to respond to this. However, you must consider how you want to reach your target group. It must be easy and not too complicated.

The metaverse is a new and very popular online world where many people can be found. Participants in this world can trade virtual products. With the advent of the Metaverse, global trade (as we know it) is taking on a new dimension. Not only is it a new market in which to offer your services and products, but a presence in this new world also gives your brand greater brand awareness. If you would like to learn more about the metaverse, read last week's newsletter: New generation, new opportunities

Consumers are increasingly opting for second-hand products. It is wise to respond to this trend, for example by renting out products. As a company, you can also get involved in recycling. This trend is only set to continue in the future, so think about how you can apply it within your company.

Working from home has become the norm after the lockdown. This trend has led to more people wanting more space and a greener environment. You can see that more people are moving to these places. Respond to this by strengthening distribution to these areas and making production more sustainable.

We believe it is extremely important to stay up to date with trends and to continue to innovate. That is why we are happy to share the above trends with you. This will not only keep your brand relevant, but also help you stay ahead of the competition.